Search and listings
Search across five countries, an editor that helps the seller, and dealers’ stock brought in from an XML feed or Excel.
Nordic Boat Sales launches on 15 November 2026
Digital platforms, built to be used every day.
NFG & Co. is a Danish company that develops and runs its own platforms. We build the places we have missed ourselves: where you know who you are dealing with, and where there are people behind it who answer when you write.
Our first platform
Nordic Boat Sales brings the Nordic boat market together.
The boat market is spread across many sites, languages and countries. On Nordic Boat Sales, private sellers and dealers create their listing once, in their own language, and it is shown to buyers in Denmark, Sweden, Norway, Finland and Germany.
- 1 listing
- shown in five languages in five countries
- 0 %
- commission on the sale
- MitID
- the Danish digital ID, or a company number, so buyers know who the seller is
- ~2,100
- automated checks before every release
Help with the whole deal
Buyers can ask a surveyor, a transport company or an importer about the very boat they are looking at, and get the quotes in one place.
See the listing finished first
Sellers build their listing and see it exactly as buyers will, before they have to choose anything. Publishing is free.
Only boats, no lock-in
No ads from third-party networks. Everything is about boats, engines, trailers and the things that belong to life on the water.
An industry advisory board
People from the boat industry read through our guides and try new features first. A seat on the board cannot be bought.
From the first sketch to years of running.
We do all of it ourselves, and we keep going after launch. That is where most bugs are found, and where most improvements come from.
Five languages
Pages, emails and terms in Danish, Swedish, Norwegian, Finnish and German, with prices in the buyer’s own currency.
Payments and trust
Payments, invoices, MitID and verified details about sellers, so buyers know who they are dealing with.
Operations and security
Monitoring, error logging, updates and automated tests, so nothing breaks in silence.
How we work
Understand
We ask the people who know the trade. For Nordic Boat Sales, people from the boat industry sit on an advisory board and try new things first.
Sketch
Clickable sketches that we try out before any code is written. Fields, buttons and text have to work on a phone.
Build
In small steps. Before every release, about 2,100 automated checks run in Chrome and in Safari as it looks on an iPhone.
Run
We keep an eye on errors and speed, answer ourselves when someone writes, and improve based on what buyers and sellers tell us.
Write to us
Questions about NFG & Co., press or partnerships. We answer ourselves, in Danish or English.
